KEY TO EVENTS
CCC: Corona Chamber of Commerce
NACC: Norco Area Chamber of Commerce
CCC: Three Things to Strengthen your Brand
October 24 @ 12:00 am
Every person and every organization has a brand whether they think they do or note. Much more than logos and cosmetics, a brand represents what you mean and is the sum of all of the experiences a person has with you and your organization. A strong brand is essential to cultivating profitability and loyalty in your customer relationships. The process of defining and promoting an effective brand takes time but there are some simple actions you can take today that will strengthen your bran immediately.
ABOUT JEREMY ZIMMERMAN
Having served in agency, corporate and classroom environments, Jeremy Zimmerman understands the intersection of branding theory and practice as well as how organizational culture influences (and is influenced by) marketing strategy and execution. Jeremy has developed and tested an approach that recruits people from every part of the organization in a process of discovery that not only fosters a culture of engagement and innovation, it lays the foundation for a relevant and compelling brand that inspires customer delight and loyalty. Jeremy served as marketing director at California Baptist University and Riverside University Health System as well as adjunct faculty at University of Redlands, California Baptist University and UCR Extension.